Google Ads Management

Generate High Quality Leads With Paid Advertising

Here’s a secret: Google Ads are easy to setup and manage.
Here’s another: Creating a campaign that is actually effective and doesn’t cost you more to run the ads than you actually earn in return is not so simple.

Google rather sneakily made their ads platform intuitive and user friendly, luring business owners to test the water themselves. Thing is, it takes expertise, patience, experience, and constant data analysis to run these campaigns effectively. If you merely follow all Google suggestions as you configure your own campaign ‘out of the box’, you’ve actually just signed up to pay them as much as they think they can get away with. Instead you should be opting for as little spend as possible for maximum return on investment. In a nutshell, this is why you need a Google Ads management agency. We’re here to act on your behalf, spending as little as possible with Google for the maximum return on investment.

Here’s What We’ve Achieved For Some Other Customers

We prefer letting the results speak for themselves. These acheivements are nothing out of the ordinary for us, they are not limited to a small fraction of our customers – many achieve results just like this. Ask yourself what a dramatic and positive impact this could have on your business?

3200

RETURN ON INVESTMENT

EVENT PLANNING COMPANY

This long-standing customer had previously turned down the offer of Google Ads on numerous occasions, but we saw a huge gap in their industry which they needed to capitalise on and finally we convinced them to give it a try.

The first few months saw great success but on the sixth month, as a direct result of our ads, they went on to secure a seven figure company transforming project. Even if we ignored the other 250+ legitimate enquiries the campaign had already brought them in that time-frame, this still results in a 3200% return on investment from this lead alone. Better yet, that deal had the opportunity to develop into a recurring contractual income for our customer and whilst they smashed it out the park and secured that, we haven’t included it in our ROI stat!

1566

MORE ONLINE REVENUE

E-COMMERCE BUSINESS

We took on-board the website management for one of the oldest companies in the region. As times have moved on since early 1900’s, so had their sales and marketing strategy.

We introduced Google Ads to help explode their online sales performance and in the months following our Google Ads, the customer sales had increased 1566.67%. Without mentioning figures to protect the customers confidentiality, that means for every £10 they made before us, was now £165 since we Align were involved. Naturally, this customer now invests in a full spectrum of marketing services from us, SEO, social, email marketing, content creation etc. to continue that growth. When you see their eyewatering online sales figures, it’s no surprise.

80

REDUCTION IN AD SPEND

PRIVATE EDUCATION ORGANISATION

This business was referred to us from another customer who heard their story and thought something just wasn’t quite right.

We found that the business in question had attempted to configure their ads themselves, a very common mistake, and were spending up to $10,000 per month on their Google Ads. Much of that expense was totally down to lack of optimisation and totally unnecessary. We were able to recognise a host of configuration errors and almost immediately slashed their spend by 80% to achieve the same level of legitimate enquiries. Even now, we continue to help them drive down their cost per meaningful interaction.

200000

ONLINE REVENUE IN YEAR 2

E-COMMERCE BUSINESS

A customer who approached us with an innovative twist on a traditional product needed a launch-pad for their online sales. After creating the customer a platform to sell, we used ads to take their business from £0 online sales to £200,000 /year within the first 2 years.

Like many of our customers, they now invest in a full range of our digital marketing services.

Start Your Campaign With Us Today

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Still Got Questions? Let’s Clear Them Up

How do Align charge for our Google Ads services?

You choose how much you want to spend a month; we then invoice you for that full amount, take our agreed percentage as a management fee, and invest the rest directly into Google for you. We don’t publish our rates online for our nosey competitors to see, but we can share it with you openly and transparently within the first 30 seconds of your enquiry.

I’ve heard of people wasting money on Google Ads, why is this any different?

Everyone knows someone who has had a bad experience with Google Ads. Put simply, more than likely it was done in-house by someone who doesn’t fully understand the inner workings of the platform but fancied their chances. We hear it so many times it makes us cringe, equating to probably 90% of the horror stories you hear. If that wasn’t the case, then maybe they picked a less-reputable agency that couldn’t deliver or possibly even an agency that could deliver but was too expensive themselves. Of course, we cannot ignore the fact that Google Ads will not work for everyone, but that’s why we constantly review your campaign and if its not proving worthwhile like the success stories above, then it’s not worth carrying on – and we will tell you that! You can stop at any given time as we only operate on a 1-month rolling agreement.

Why haven’t you mentioned Microsoft Advertising (formerly Bing Ads)?

Potato, potahto. Whilst they are different platforms they do work in a very similar way. Anything we can offer on Google Ads, we can also offer on Microsoft Advertising. Interestingly, these ads are often cheaper because they have less competition. Whilst its also true that Google has far more active users, Bing certainly has a place and should be considered in most PPC marketing campaigns.

Those ads that follow you around on news sites, blogs, and YouTube, what are they and how do I get them? Do I even need them?

This is Google Remarketing which is also part of the Google Ads platform. We will run Remarketing campaigns within your monthly investment with us for no extra charge. Considering 97% of meaningful interactions with a website do not happen on the first visit*, Letting a visitor go with no way of retargeting them is a waste of investment.

Regarding the actual design of these visual ads, we can either help you create these for a fixed fee per ad set, or provide you with the artwork specifications to have your own created by your existing designer.

*according to Mailchimp, Medium, Search Engine Watch, Creadits.

This is Google Remarketing which is also part of the Google Ads platform. We will run Remarketing campaigns within your monthly investment with us for no extra charge. Considering 97% of meaningful interactions with a website do not happen on the first visit*, Letting a visitor go with no way of retargeting them is a waste of investment.

Regarding the actual design of these visual ads, we can either help you create these for a fixed fee per ad set, or provide you with the artwork specifications to have your own created by your existing designer.

*according to Mailchimp, Medium, Search Engine Watch, Creadits.

What should I budget per month realistically?

There’s no right answer, it depends on your industry, which determines how much traffic you could potentially receive and also how competitive (expensive) your targeted search terms are.

Ultimately, as hard as it may be to see it this way, we try encouraging customers not to look at the monthly budget, but rather the ROI (return on investment). If you spend £500 a month and make £5000 in profit from that, it makes perfect business sense to ramp up the spend and watch the returns scale in line with that investment.

This is Google Remarketing which is also part of the Google Ads platform. We will run Remarketing campaigns within your monthly investment with us for no extra charge. Considering 97% of meaningful interactions with a website do not happen on the first visit*, Letting a visitor go with no way of retargeting them is a waste of investment.

Regarding the actual design of these visual ads, we can either help you create these for a fixed fee per ad set, or provide you with the artwork specifications to have your own created by your existing designer.

*according to Mailchimp, Medium, Search Engine Watch, Creadits.

Google Ads or Organic SEO?

There’s no right answer, it depends on your industry, which determines how much traffic you could potentially receive and also how competitive (expensive) your targeted search terms are.

Ultimately, as hard as it may be to see it this way, we try encouraging customers not to look at the monthly budget, but rather the ROI (return on investment). If you spend £500 a month and make £5000 in profit from that, it makes perfect business sense to ramp up the spend and watch the returns scale in line with that investment.

Both techniques have their place helping your website to rank for your chosen keywords. Our preference has always been leaning towards Google Ads. Remember the simple fact that Google Ads is Google’s own revenue generating platform so of course they are going to give preference to ads over natural listings. Whilst organic rankings can be achieved for ‘free’ via good SEO technique, the customer is always expected to invest in those services with the marketing agency anyway, so oftentimes its no cheaper.

What we like about Google Ads is that it is guaranteed. Use of that phrase in marketing is dangerous because of course nothing is guaranteed, but one thing we can promise you with Google Ads is that you will get visitors from your investment in Google Ads, because you quite literally pay-per-click to your website. With SEO, there is no guarantee that you will get a single visitor.

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